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The Elements That Are Keeping Activewear Hot
The already healthy global activewear market is only expected to increase its muscle in the coming...
New Year’s Resolutions
Yes, it’s true. It’s January once again. A time when consumers perform the annual ritual of...
Performance Cotton Activewear
After a year that saw more than a few people sapped of their motivation, the warm weather of spring is inspiring many of us...
Growth in Athleisure
In a matter of days last March, everyday office attire went from traditional workwear to workout clothes. That's if people got out of their...
Stop the Synthetics
As the coronavirus pandemic swept across the nation, gyms and workout studios had to close their doors. The stay-at-home orders led many fitness fans...
How a Focus on Work Can Grow Athleisure
To see athleisure's influence on pop culture, one need to look no further than both the Grammy's and the Super Bowl half-time show. Billie...
#activewear
A quick Instagram search for #activewear will quickly reveal joggers, sleeveless tops, yoga pants, and more are being worn not just for workouts, but...
Getting Outfitted for Fitness in 2019
It's that time of year when the last of the decorated Christmas cookies are eyed with ambivalence: to eat or not to eat. Of...
Streetwear’s Not Going Anywhere
By the time Marc Jacobs sent grunge apparel down the runway in 1992, there were cynics who said it was "ludicrous" to spend a...
An Extra Dose of Healthy
Consumers are wearing more activewear than ever, both because it's still trending as a fashion statement and they're getting more exercise than they used...
Activewear Sales
With the many stories touting the strength of athleisure apparel mixed with the aisles of workout apparel in stores, it may come as a...
The Great Outdoors
For people who are at one with the great outdoors, attending the Outdoor Retailer Summer Market is akin to Christmas in July. From tool-equipped...
Athleisure Category Remains Strong
A cursory look at the activewear industry might lead one to think the market is having a rough time. Store closings and lowered earnings...
The Buzz Behind Activewear
When deciding the perfect outfit to insta snap for her next yoga class, the wearer might be more concerned with its cute factor than...
An Active Opportunity
If you think activewear makers were excited when the athleisure boom took place in the U.S., imagine how interesting the Chinese market is to...
The Irresistible Athleisure Trend
Here in the U.S., designers and retailers have been scrambling to court consumers who enjoy wearing athleisure apparel so much, they've turned it into...
Athleisure Works a New Angle
Remember when people bought gym clothes solely for working out? Don't feel bad if you don't. Over the last decade, with the help of...
Active Retailing
They're baaa-aaack. And they're as scary as ever. It's that time of year when all the calories that were happily consumed over the holidays...
Mexico’s Growing Market
When people think about who buys active apparel, they generally think of young consumers. After all, young people have more time, more energy and...
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