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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors

Athleticwear

Stop the Synthetics

As the coronavirus pandemic swept across the nation, gyms and workout studios had to close their doors. The stay-at-home orders led many fitness fans...

#activewear

A quick Instagram search for #activewear will quickly reveal joggers, sleeveless tops, yoga pants, and more are being worn not just for workouts, but...

An Extra Dose of Healthy

Consumers are wearing more activewear than ever, both because it's still trending as a fashion statement and they're getting more exercise than they used...

Activewear Sales

With the many stories touting the strength of athleisure apparel mixed with the aisles of workout apparel in stores, it may come as a...

The Great Outdoors

For people who are at one with the great outdoors, attending the Outdoor Retailer Summer Market is akin to Christmas in July. From tool-equipped...

The Buzz Behind Activewear

When deciding the perfect outfit to insta snap for her next yoga class, the wearer might be more concerned with its cute factor than...

An Active Opportunity

If you think activewear makers were excited when the athleisure boom took place in the U.S., imagine how interesting the Chinese market is to...

The Irresistible Athleisure Trend

Here in the U.S., designers and retailers have been scrambling to court consumers who enjoy wearing athleisure apparel so much, they've turned it into...

Athleisure Works a New Angle

Remember when people bought gym clothes solely for working out? Don't feel bad if you don't. Over the last decade, with the help of...

Active Retailing

They're baaa-aaack. And they're as scary as ever. It's that time of year when all the calories that were happily consumed over the holidays...

Mexico’s Growing Market

When people think about who buys active apparel, they generally think of young consumers. After all, young people have more time, more energy and...

Updating Favorites

This week at the Oscar’s, Sylvester Stallone sat in the audience after having been nominated for...