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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors

athletic apparel

Growth in Athleisure

In a matter of days last March, everyday office attire went from traditional workwear to workout clothes. That's if people got out of their...

#activewear

A quick Instagram search for #activewear will quickly reveal joggers, sleeveless tops, yoga pants, and more are being worn not just for workouts, but...

The Indoor Generation

Have you ever looked at people who work or exercise outside when it's bitterly cold or oppressively hot and thought, "How are they out...

An Extra Dose of Healthy

Consumers are wearing more activewear than ever, both because it's still trending as a fashion statement and they're getting more exercise than they used...

Activewear Sales

With the many stories touting the strength of athleisure apparel mixed with the aisles of workout apparel in stores, it may come as a...

An Active Opportunity

If you think activewear makers were excited when the athleisure boom took place in the U.S., imagine how interesting the Chinese market is to...

The Irresistible Athleisure Trend

Here in the U.S., designers and retailers have been scrambling to court consumers who enjoy wearing athleisure apparel so much, they've turned it into...

Athleisure Works a New Angle

Remember when people bought gym clothes solely for working out? Don't feel bad if you don't. Over the last decade, with the help of...

Active Retailing

They're baaa-aaack. And they're as scary as ever. It's that time of year when all the calories that were happily consumed over the holidays...

Mexico’s Growing Market

When people think about who buys active apparel, they generally think of young consumers. After all, young people have more time, more energy and...

Taking on the Outdoors

For outdoor enthusiasts, exercising or partaking of activities in a natural environment goes without saying. Hiking, biking, kayaking, and so many more pursuits encompass...

It’s a New Year

The last broken Christmas cookie has been eaten, every chip known to mankind (from original Fritos...

Get Active

Take less time to read the scorecard and more time to read the hole. — Chi...

A Matter of Comfort

When big sports competitions roll around – especially major events like the Super Bowl, Boston Marathon,...

On the Run

The average person has 2-to-4 million sweat glands. Experts say one hour of exercising can result...