Supply Chain Insights – What Consumers Look For In Blankets (Mexico)
May 12, 2023
Performance Features
% consumers willing to pay more for the following performance features:
BLANKETS
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
MEXICO: WHAT CONSUMERS LOOK FOR IN BLANKETS
5%
Top reasons for recent purchase:
Most Recent Purchase
20%
19%
18%
To replace old
ones
Upgrading
How purchased:
For a new style
79%
16%
In a physical
store
Online
Curbside or
in-store pickup
98%
are very satisfied with
most recent purchase
Reasons for satisfaction:
38%
33%
27%
Comfort/
Softness/Texture
Keeps me warm
Style/ Color/ Pattern
23%
Quality
9 10
consumers are likely to look for home
textiles described as 100% cotton
out
of
Moisture management
Antimicrobial
Odor resistance
Stain resistance
89%
88%
88%
87%
For More Information Contact: Corporate Strategy & Insights at [email protected]
Cotton Incorporated’s 2023 Home Textiles Survey, conducted on February 6, 2023, with 1,000 Mexican home textiles consumers.
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2023 Cotton Incorporated.