Supply Chain Insights – What Consumers Look For In Blankets (China)
May 12, 2023
BLANKETS
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
CHINA: WHAT CONSUMERS LOOK FOR IN BLANKETS
Performance Features
% consumers willing to pay more for the following performance features:
6%
Top reasons for recent purchase:
Most Recent Purchase
17%
17%
19%
To replace old
ones
Upgrading
How purchased:
For a new style
57%
38%
In a physical
store
Online
Curbside or
in-store pickup
17%
Wanted more
sustainable or
natural products
89%
are very satisfied with
most recent purchase
Reasons for satisfaction:
48%
16%
16%
Comfort/
Softness/Texture
Keeps me warm
Material/ Fabric
9 10
consumers are likely to look for home
textiles described as 100% cotton
out
of
Low lintingStain resistance
Odor resistanceAntimicrobial
96%
94%
95%
94%
For More Information Contact: Corporate Strategy & Insights at [email protected]
Cotton Incorporated’s 2023 Home Textiles Survey, conducted on February 6, 2023, with 1,000 Chinese home textiles consumers.
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