Supply Chain Insights – What Consumers Look for in Bath Towels (China)
May 11, 2023
BATH TOWELS
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
CHINA: WHAT CONSUMERS LOOK FOR IN BATH TOWELS
Top reasons for recent purchase:
Most Recent Purchase
29%
21%
To replace
old ones
Upgrading
For a new
style
How purchased:
23%
38%
9%
52%
In a physical
store
Online
Curbside or
in-store pickup
21%
Wanted more
sustainable products
92%
are very satisfied with
most recent purchase
Reasons for satisfaction:
42%
21%
21%
Comfort/
Softness/ Texture
Absorbency
Material/Fabric
Makes a difference for comfort
How soft or fluffy it feels
Quality
How safe the fiber is on the skin
say it is very
important to
know the fiber
content of
bath towels
80%
Reasons it is important:
41%
46%
39%
39%
Fiber Preference
9 10
consumers are likely to look for home textiles described as 100% cotton
OUT
OF
Quality
Softness
Washes clean/
Does not hold odor
Durability/ How
long they last
Absorbency
Purchase Drivers
For More Information Contact: Corporate Strategy & Insights at [email protected]
Cotton Incorporated’s 2023 Home Textiles Survey, conducted on February 6, 2023, with 1,000 Chinese home textiles consumers.
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2023 Cotton Incorporated.