Supply Chain Insights – Denim Jeans (Thailand)
June 9, 2025
70%
prefer denim be made of cotton
Why purchase jeans in a physical store
60%
Easy to find
right size and fit
60%
Like to touch
and feel before
purchase
57%
Like to try before I
buy
Why purchase jeans online
56%
Easy to price
compare
64%
Better deals/
promotions
51%
Convenience
Consumers purchase jeans…
Purchase Drivers
% very important to denim jeans purchase decision
In the past few years, do you wear
your jeans…?
For More Information Contact: Corporate Strategy & Insights at [email protected]
Cotton Incorporated's 2024 Global Denim Survey, a survey of n=10,183 consumers in China, France, Germany, India, Italy, Japan,
Mexico, Netherlands, South Korea, Spain, Thailand, UK, and USA. Thailand sample size: n=981
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2025 Cotton Incorporated.
Why wear jeans more often
DENIM JEANS
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
THAILAND
All or mostly in a
physical store
Equally in-store
and online
All or mostly
online
87%
of consumers
love or enjoy
wearing denim
11
pairs denim
jeans owned
on average
37% 49% 14%
Reasons to shop for denim
For a
new style
41%
Discount/
Promotion
45%
New range/
style launched
45%
Keep up
with trends
39%
61% More 32% same 7% less
94%
Quality
92%
Comfortable
92%
Fit
91%
Long-lasting
/Durable
89%
Fabric
88%
Versatile
Sources of
inspiration for
denim jeans
63%
42%
35%
34%
Online retailers
Banner Ads
Social media
Blogs, websites,
or magazines
They are
comfortable
65%
Look good with
everything
67%
More occasions to
wear denim jeans
68%