Supply Chain Insights – Consumer Insights in Indonesia
October 15, 2025
GLOBAL LIFESTYLE MONITOR: INDIA
GLOBAL CONSUMER
INSIGHTS
IN INDONESIA
SHOPPING TRENDS
81 %
Feel very/somewhat
optimistic about their
financial situation
35%
80%
In-Store
Online
19%
65%
Browsing
Purchasing
76%
Willing to pay more for natural
fibers such as cotton
30% 27%
Changing how shopping
for clothing to reduce
environmental impact
Rely on a sustainability
certification or seal to determine
if clothing is made in an
environmentally friendly manner
78%
Discount store
(In-Store)
99%
Online only store
81 %
Mass merchant
(In-Store)
94% 90%
95%
I will do more
research so I can
get the best value
I will buy
higher-quality,
longer-lasting items
I will buy more
comfortable
clothing
I will buy clothing in the
latest styles
Top Way Plan to Shop
76%
Comfortable High Quality Soft
69%74% 65%
Cotton
blends
Denim
Cotton
Prefer Cotton, Cotton
blends, or Denim
86%
Sustainability
is nice to
have
54%
Only purchase
sustainable
clothing
33%
79% 72% 61% 51%
More durableMore comfortable Better quality Better performance
&UHDWHG
E\
5DKPDW
6LJLW
3UDVHW\R
IURP
1RXQ
3URMHFW
= significantly higher in 2025 = significantly lower in 2025
Comfort
DurabilityQuality
89%
81%
63%
68%
59%
57%
Cotton
Wool Hemp PolyesterRayon
Tencel*
*Tencel is a trademark of Lenzing
Use social media
as a top source of
inspiration
(social media/blogs/vlogs)
92%
87%
82%
67%
YOUTUBE
TIKTOK
INSTAGRAM
AMERICA’S COTTON PRODUCERS AND IMPORTERS Service Marks/Trademarks of Cotton Incorporated ©2025 Cotton Incorporated
Source: Cotton Council International and Cotton Incorporated’s Global Lifestyle Monitor™ survey, conducted with n=1,002 consumers in Indonesia
COTTONINC.COM
LIFESTYLEMONITOR.COTTONINC.COM
Drivers of Consumer Prefrence
SUSTAINABILITY
= significantly higher in 2025 = significantly lower in 2025
Top Retailers Shopped for Clothing
Top Ways Plan to Shop for Clothing in Next Year
Cotton Preference
Top Reasons Would Pay More for Clothes Made from
Natural Fibers
Preferred Shopping Method
Top Social Media Sources
% Say Is Safe for the Environment (Top 5 of 11)