How Do You Determine if Clothing is Enviro-Friendly?

What Does ‘Sustainable’ Mean to You?

Consumers Who Plan to Purchase Enviro-Friendly Clothing

Consumers’ Reaction to Non-Enviro-Friendly Apparel

Consumers’ Willingness to Pay More for Clothing or Home

Consumers Who Put Effort Into Finding

Consumers Who Describe Themselves as “Green”

Consumers Who Practice Environmental Activism

Consumer Perspectives on “Green” Apparel

Environmental activism among consumers has steadily progressed due to more individuals adopting eco-friendly habits. Consumers’ eco-sensitive attitudes and behaviors can be understood as a form of enlightened self-interest. More than…