Apparel
Apparel
Articles
A Matter of Comfort
When big sports competitions roll around – especially major events like the Super Bowl, Boston Marathon, or World Series – apparel stores often get in on the action by pairing…
Articles
For Your Sweetheart
Ahh, Valentine’s Day. The day when men feel pressured to do something nice for that special someone in their life, and somehow a box of tempting chocolates always figures into…
Articles
Underneath it All
A few years ago, intimates were fun and fresh and colorful and then… nothing changed. It seems consumers are finding the category a little ho-hum. However, there are some bright…
Articles
Easing Apparel Sourcing Cost Pressures
Market forces inside and outside of China that have kept cotton prices higher in recent years are disappearing. As a result, cotton prices around the world have moved lower. The…
Articles
In a Man’s World
In an effort to keep menswear sales as strong as they’ve been the last few years, retailers are going beyond seeking out the top trends. They are working to make…
Articles
Keeping up with the Joneses
Like beauty, luxury is in the eye of the beholder. Higher-end apparel retailers and brands have been trying to become the apple of this lucrative consumer’s eye via e-commerce and…
Articles
The Kids Have It
Nothing in this world is certain but death and taxes – and kids outgrowing their clothes. It’s a steady market that has replenishment built right in. However, despite the short…
Articles
All Cotton for 24 Hours
When models took to the catwalk in Cotton’s 24 Hour Runway Show (Nov. 7-8), a record-high number of viewers were treated to a classic example of experiential marketing that hit…
Articles
Fashion Forward
“Denim is not going away any time soon. The rise of denim into the active market is just another cyclical trend. The young generation who grew up with skinny jeans…
Articles
On the Catwalk
Every year, New York’s Fashion Week seems to become more democratic in its effort to bring high fashion to the masses. What started in 1943 as a unified way for…