Apparel
Apparel
Articles
Top Performances
When it comes to working out, there are plenty of apparel options out there — from traditional sweats and tees, to athleisure to performance active. According to the Global Industry…
Articles
Fast vs. Slow
In a world where demanding consumers want everything faster, the term fast fashion has taken on a less than desirable connotation: big conglomerates using unfair labor practices to sell inexpensive,…
Articles
The Birthday of the Blue Jean
Wednesday marked the birthday of a true American icon: the blue jean. It’s been 142 years since Levi’s received the patent for its riveted-for-strength denim jean. And for generations, the…
Articles
Dressing for the Seasons
If there’s one thing American shoppers love, it’s a sale. It’s a buying behavior that was initiated by retailer decades ago. Since stores have deliveries so early in the season,…
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Storytelling with Cotton
When consumers talk about their favorite things to wear, they mention comfort, fit, and how the item makes them feel good. And more often than not, their favorite clothes are…
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From a Follow to a Sale
Bloggers haven’t just earned a seat at the fashion table, they’ve earned marketing contracts and growing respect from brands and retailers. These self-employed fashion journos are no longer considered crashers…
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Being Domestic
A byproduct of the Great Recession was the realization by many people that a lot of jobs had been off-shored over the years. The recession’s double-digit jobless rate led people…
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Connecting with the Curvy Customer
Americans are all about “Go Big or Go Home!” We have a penchant for living big time all the time. And for better or worse, it’s had an effect on…
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High Fashion for the Everywoman
When Joan Rivers used to ask red carpet celebrities, “Who are you wearing,” she brought designer awareness to the masses. The same can be said for designer collaborations that bring…
Articles
Prospects for Tomorrow’s Underwear Market
KEY INSIGHTS Deliver more personalized shopping experiences, such as online fit/sizing specialists, to increase sales and loyalty from Millennial shoppers. Expand performance technologies, such as easy care and odor resistance,…