Apparel
Apparel
Retail/Brands
Articles | Fashion & Apparel Trends
Here’s Why Modern Performance Cotton & Gorpcore Make Sense
Of all the fashion “core” looks that have come out in recent years – think Barbiecore, cottagecore, normcore – perhaps the most odd-sounding is gorpcore. The gorp portion of the…
Consumers
Articles | Fashion & Apparel Trends
Here’s Where Young Shoppers Say Brands Really Need to Step Up
Amid ever more extreme weather events due to climate change, consumers are faced with how they can make a difference, especially when it comes to what they purchase — and…
Retail/Brands
Articles | Fashion & Apparel Trends
Here’s Why Brands Are Leaning into Natural Fibers
When it comes to sustainability, apparently there is a disconnect between what shoppers want and what retailers offer. In a survey from First Insight, the predictive analytics firm found consumers…
Consumers
Articles | Consumer Research
How is the Economy Affecting Apparel Shoppers?
Even though inflation has decreased steadily for six months, unemployment is at its lowest level in half a century and U.S. single-family housing starts increased by double digits in December,…
Retail/Brands
Articles | Fashion & Apparel Trends
Who Should Really Be the Focus of “New You” in 2023?
The holidays are over so of course headlines are screaming “New Year, New You,” with everything from the latest paleo diet book to fitness plans being foisted upon the public.…
Retail/Brands
Articles | Retail Market Analysis
How Small Businesses are Capturing the Spirit (and Sales) of the Season
Small Business Saturday may have happened last weekend but shop owners everywhere can parlay the benefits of that American Express-founded holiday into gains during the rest of the Christmas season. It just…
Consumers
Articles | Consumer Research
Gen Z + Gaming = Fertile Retail Ground
While Gen X and Boomers may be struggling to figure out what the metaverse even is, Gen Z is fully immersed in it. Now, digital experts are pointing to gaming as a…
Consumers
Articles | Consumer Research
This is How Fashion Can Help America Recycle
The slogan “reduce, reuse, recycle” has been around for decades. But it’s only more recently that the fashion industry has begun examining how such actions could improve their sustainability efforts…
Consumers
Articles | Fashion & Apparel Trends
From Prep to Skate, Men’s Must-Have Trends for Spring
The runways around the world are quiet now, and buyers have had time to digest the myriad of looks from New York to Europe to Asia. And while so much…
Retail/Brands
Articles | Fashion & Apparel Trends
The Tricks to Tracking Fashion Trends Through Social Media
If you’re like many and wonder why certain trends like “Y2K fashion” or “power bohemian florals” seem to blow up out of nowhere, you can thank social media. While it’s…