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Active/Athleisure

Active/Athleisure

is a trend in fashion in which clothing designed for workouts and other athletic activities is worn in other settings, such as at the workplace, at school, or at other casual or social occasions.

Supply Chain

In Growing Outdoor Market, The Fiber to Use When Leaving No Trace Matters

More people than ever are enjoying the Great Outdoors. And companies are responding with products that help consumers get back to nature while enjoying natural fibers, be it in their…

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Retail/Brands

Here’s Why Modern Performance Cotton & Gorpcore Make Sense

Of all the fashion “core” looks that have come out in recent years – think Barbiecore, cottagecore, normcore – perhaps the most odd-sounding is gorpcore. The gorp portion of the…

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Retail/Brands

Who Should Really Be the Focus of “New You” in 2023?

The holidays are over so of course headlines are screaming “New Year, New You,” with everything from the latest paleo diet book to fitness plans being foisted upon the public.…

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Consumers

Activewear Research – Q&A

 

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Supply Chain

New Year’s Resolutions

Yes, it’s true. It’s January once again. A time when consumers perform the annual ritual of blowing cobwebs off their scales muttering, “This time will be different.” Exercising and losing…

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Supply Chain

Embracing Sustainability

Remember those videos from last month after Hurricane Ida tore through the south then brought its wrath to the Northeast, bringing such powerful flooding it looked like waterfalls were rushing…

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Consumers

Preparing for a Comeback

After more than a year where pajamas and athleisure took center stage in many a wardrobe, industry experts see denim making a strong return in the near future. The thinking…

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Consumers

Performance Cotton Activewear

After a year that saw more than a few people sapped of their motivation, the warm weather of spring is inspiring many of us to get up and get active…

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Consumers

Self-Care & Wellness

Looking back on 2020, did it really only last one year? It started with unsettling murmurs of a strange new virus. That was followed by the first impeachment of President…

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Consumers