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Consumers
Articles | Consumer Research
This is Why World Cotton Day is Celebrated Around the Globe
Ever since 2019, World Cotton Day has been celebrated on October 7 to highlight the role cotton plays worldwide in job creation, poverty reduction and maintaining economic stability in cotton-producing…
Retail/Brands
Articles | Fashion & Apparel Trends
The Rise of Plastic-Free Fashion Amid Health Concerns Associated with Synthetic Fibers
When one thinks of Plastic Free July, the challenge to avoid all manner of plastic bottles, cups, and containers likely comes to mind. To be sure, that’s a central concern…
Supply Chain
Articles | Fashion & Apparel Trends
Why Natural Fibers are a Fashionable Option During Plastic Free July
The hazy days of summer are here and so is Plastic Free July. The global movement is a key initiative of the Plastic Free Foundation, whose vision is to see…
Supply Chain
Articles | Retail Market Analysis
This is How Brands Can Ride the Wave to Help the Oceans
It’s that time of year when thoughts of sand and surf take hold. Swimming, jumping the ocean waves, snorkeling, and whale watching are all part of the summer picture. And…
Retail/Brands
Articles | Fashion & Apparel Trends
Top Reasons for Brands to Commit to Natural Fibers
While Earth Day was celebrated Tuesday, April 22, all of April is considered Earth Month. And as part of their commitment to the environment, fashion brands are making conscious material…
Consumers
Articles | Fashion & Apparel Trends
This is the Fiber Gen Z Prioritizes While Embracing Authenticity & Sustainability
Like a fine wine, Gen Z shoppers are rather complex. They are predicted to be the wealthiest generation, yet they grapple with economic concerns. They have anxiety about the environment,…