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Retail/Brands
Articles | Consumer Research
Why This Natural Fiber Instantly Makes a House a Home
Home décor trends may come and go (perhaps you’ve heard cabbagecore and skirted furniture are having a moment). But one thing that’s never out of style in home textiles is…
Retail/Brands
Articles | Fashion & Apparel Trends
New Year Wellness & Fitness? Here’s How Apparel Brands Can Help Consumers Reset
The wellness economy is one that “enables consumers to incorporate wellness activities and lifestyles into their daily lives,” according to the Global Wellness Institute (GWI). That includes physical activity, spas,…
Retail/Brands
Articles | Consumer Research
How These Brands are Winning with Co-Created Content
Connecting with today’s consumer is no easy task. Sure, there are more ways to reach them thanks to the internet, but there is also more competition for their attention —…
Consumers
Articles | Consumer Research
Here’s Why Consumers Prefer Natural Fibers for Home & Beyond
Just as fashion has its trends each season, so does the home décor market. But one thing that remains timeless is the consumer preference for natural fibers, whether for bedding,…
Consumers
Articles | Fashion & Apparel Trends
Reaching 2025’s Health-Minded Consumer with “Plant-Based” Apparel
We all have them, that one friend who regularly posts about plant-based eating. But as folks contend with their New Year’s resolutions – especially those in the “This is the…
Consumers
Articles | Consumer Research
This Is 30: Measuring Consumer Attitudes & Behavior Over Three Decades
Thirty years ago, Seinfeld was the number one TV show, the disheveled grunge look was all the rage, “Casual Fridays” were ushering in a more relaxed workwear environment – and…
Supply Chain
Articles | Consumer Research
In Growing Outdoor Market, The Fiber to Use When Leaving No Trace Matters
More people than ever are enjoying the Great Outdoors. And companies are responding with products that help consumers get back to nature while enjoying natural fibers, be it in their…
Consumers
Articles | Consumer Research
Why Consumers Want the Look & Feel of Natural Fibers at Home
Whether it’s being wrapped in a plush towel after a shower, curling up on the sofa with a soft throw blanket, or sliding under the bedcovers at the end of…