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Supply Chain
Articles
Embracing Sustainability
Remember those videos from last month after Hurricane Ida tore through the south then brought its wrath to the Northeast, bringing such powerful flooding it looked like waterfalls were rushing…
Consumers
Articles
Sustainability & Concerned Consumers
Supply Chain Insights – Sustainability & Concerned Consumers
Retail/Brands
Articles | Consumer Research
How These Brands are Winning with Co-Created Content
Connecting with today’s consumer is no easy task. Sure, there are more ways to reach them thanks to the internet, but there is also more competition for their attention —…
Consumers
Articles | Consumer Research
Here’s Why Consumers Prefer Natural Fibers for Home & Beyond
Just as fashion has its trends each season, so does the home décor market. But one thing that remains timeless is the consumer preference for natural fibers, whether for bedding,…
Consumers
Articles | Fashion & Apparel Trends
Reaching 2025’s Health-Minded Consumer with “Plant-Based” Apparel
We all have them, that one friend who regularly posts about plant-based eating. But as folks contend with their New Year’s resolutions – especially those in the “This is the…
Consumers
Articles | Consumer Research
This Is 30: Measuring Consumer Attitudes & Behavior Over Three Decades
Thirty years ago, Seinfeld was the number one TV show, the disheveled grunge look was all the rage, “Casual Fridays” were ushering in a more relaxed workwear environment – and…
Supply Chain
Articles | Consumer Research
In Growing Outdoor Market, The Fiber to Use When Leaving No Trace Matters
More people than ever are enjoying the Great Outdoors. And companies are responding with products that help consumers get back to nature while enjoying natural fibers, be it in their…
Consumers
Articles | Consumer Research
Why Consumers Want the Look & Feel of Natural Fibers at Home
Whether it’s being wrapped in a plush towel after a shower, curling up on the sofa with a soft throw blanket, or sliding under the bedcovers at the end of…