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Embracing Sustainability
Remember those videos from last month after Hurricane Ida tore through the south then brought its wrath to the Northeast, bringing such powerful flooding it looked like waterfalls were rushing…
Articles | Consumer Research
In Growing Outdoor Market, The Fiber to Use When Leaving No Trace Matters
More people than ever are enjoying the Great Outdoors. And companies are responding with products that help consumers get back to nature while enjoying natural fibers, be it in their…
Articles | Fashion & Apparel Trends
The Blue Jean Birthday Story: How It Started, How It’s Going Globally
It’s funny watching movies or TV shows that don’t really seem that old but then a character makes a call from a phone booth, checks their home answering machine or…
Articles | Consumer Research
A Celebration, So Spread the Word: World Cotton Day & the 50th Anniversary of the Seal of Cotton
As World Cotton Day took place October 7, it’s an opportune time for brands and designers to note the celebration of another cotton event: the 50th anniversary of the Seal…
Articles | Consumer Research
Heading to World Cotton Day, Here’s What Consumers Really Think of Cotton
In a matter of days, countries around the globe will be recognizing World Cotton Day, an event held annually on October 7 as both a celebration of cotton and an…
Articles | Fashion & Apparel Trends
Here’s Why Modern Performance Cotton & Gorpcore Make Sense
Of all the fashion “core” looks that have come out in recent years – think Barbiecore, cottagecore, normcore – perhaps the most odd-sounding is gorpcore. The gorp portion of the…
Articles
New Year’s Resolutions
Yes, it’s true. It’s January once again. A time when consumers perform the annual ritual of blowing cobwebs off their scales muttering, “This time will be different.” Exercising and losing…
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Preparing for a Comeback
After more than a year where pajamas and athleisure took center stage in many a wardrobe, industry experts see denim making a strong return in the near future. The thinking…
Articles
Outdoor Brands
At June's Outdoor Retailer (OR) Summer Market, as in years before, performance technology was a big part of the show. But this time, visitors could find new developments in high-tech…