Top Reasons for Brands to Commit to Natural Fibers

While Earth Day was celebrated Tuesday, April 22, all of April is considered Earth Month. And as part of their commitment to the environment, fashion brands are making conscious material…

Microplastics Are a Problem, but Fashion Can Help

During Plastic Free July, brands and retailers should also consider that, nearly two-fifths of consumers (37 percent) say sustainability or environmental friendliness is important to them when they’re looking at…

Here’s Why Brands Are Leaning into Natural Fibers

When it comes to sustainability, apparently there is a disconnect between what shoppers want and what retailers offer. In a survey from First Insight, the predictive analytics firm found consumers…