Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Consumers
Articles | Consumer Research
Beyond Price: How to Deliver to Parents & Kids This Back-to-School Season
The average parent is always looking for deals but perhaps even more so this Back-to-School (BTS) season, due to worries about rising costs and growth. This means retailers should expect…
Consumers
Articles | Consumer Research
Here’s Where (And Why!) In-Store Shopping is Most Popular
At a time when it’s common to place a late-night shopping order online and receive it within days (if not overnight), one might forget in-store shopping is alive and very…
Consumers
Articles | Consumer Research
Here’s Why Stores Should Expect a Positive Cheerful Holiday
Holiday 2024 is poised to be positive for retailers and brands, despite concerns about inflation and a shorter shopping season. But make no mistake, this year’s Christmas shoppers will be…
Consumers
Articles | Consumer Research
The Surprising Ways Gen Z is Shopping Now
A reporter was in a store with a Gen Z shopper who was looking to buy new black denim jeans. But the retailer didn’t have the “right” black jeans in…
Consumers
Articles | Consumer Research
This is How Parents Plan to Spend for Back-to-School 2024
Earlier this summer, Limited Too held a rooftop party in New York to kick off the return of the iconic tween brand before the start of the new school season.…
