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Consumers

Consumers

Data and analyses of consumer attitudes, preferences and shopping habits.

Consumers

The Surprising Ways Gen Z is Shopping Now

A reporter was in a store with a Gen Z shopper who was looking to buy new black denim jeans. But the retailer didn’t have the “right” black jeans in…

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Consumers

Sizing Up Consumer Preferences – Supply Chain Insights

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Consumers

This Is 30: Measuring Consumer Attitudes & Behavior Over Three Decades

Thirty years ago, Seinfeld was the number one TV show, the disheveled grunge look was all the rage, “Casual Fridays” were ushering in a more relaxed workwear environment – and…

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Consumers

This is How Parents Plan to Spend for Back-to-School 2024

Earlier this summer, Limited Too held a rooftop party in New York to kick off the return of the iconic tween brand before the start of the new school season.…

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Consumers

Denim Jeans Outlook – Supply Chain Insights 2024

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Consumers

Things to Know About Back-to-School 2024

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Consumers

It’s Plastic Free July – And This Is Why Consumers are Concerned About Synthetics

Amazon recently announced it has replaced 95 percent of the plastic pillows used for packaging in the U.S. and plans to phase them out entirely by the end of the…

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Consumers

The Blue Jean Birthday Story: How It Started, How It’s Going Globally

It’s funny watching movies or TV shows that don’t really seem that old but then a character makes a call from a phone booth, checks their home answering machine or…

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Media

Consumers

This is Why Denim is Circular – And Why Consumers Trust It

Just four years ago when the pandemic was raging, pajamas and sweatpants became the go-to garments all day, every day and the industry wondered about the future of denim. Though…

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