How the East is Won

With more than 1.3 billion people, China presents itself as a Western retailer’s dream.  But its economy, though still growing strong at 7.5%, has been in a slowdown for the…

Why Chinese Consumers Purchase New Clothing

How Influential Are Promotions to Tier 1 Chinese Consumers

How Influential Are Promotions to Tier 2 Chinese Consumers

How Influential Are Promotions to Tier 3 Chinese Consumers

How Influential Are Promotions to Chinese Consumers

Tiered Chinese Consumers’ Reasons for Buying New Apparel

Chinese Consumers’ Preferred Retail Channels by Tier

Chinese Consumers’ Sources of Trend Ideas

Where do Chinese Consumers Shop for Clothing