Region
Region
Consumers
Articles
A Growing Market
It might be clear around the other side of the world, but China’s appreciation of that iconic American product — the denim jean — is strong. Yet indicators show there’s…
Consumers
Articles
All Cotton for 24 Hours
When models took to the catwalk in Cotton’s 24 Hour Runway Show (Nov. 7-8), a record-high number of viewers were treated to a classic example of experiential marketing that hit…
Retail/Brands
Articles
Holiday 2013: A Cotton Clothing Carol
This holiday season, clothing retailers can heed the warnings of ghosts of purchases past to influence the present and the future sales. Customer reviews of clothing purchases will impact what…
Consumers
Articles
Clothing Changes That Impact Satisfaction
Retailers and brands have unprecedented access to direct feedback about the experiences customers have with their apparel purchases. Research reveals that unfavorable consumer opinions about clothing purchases could be detrimental to…
Consumers
Articles
Driving Demand for Denim Jeans
Denim jeans represent an estimated $60 billion global market1 for retailers, but recent cost-cutting measures (e.g., thinner fabrics, changes in fiber content, etc.) have caused significant performance issues and dissatisfaction…