Robust growth projections of Mexico’s apparel spending have motivated brands such as H&M, Gap, Abercrombie, and Amazon to enter and expand in the market. Despite this development, cultural, retail, and economic differences continue to cultivate diverse apparel habits and needs throughout Mexico. Attaining positive results will involve tailored advertising, marketing, and product assortments to meet the needs of the country’s varied shoppers.
Global Lifestyle Monitor – Mexico 2016