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Articles | Consumer Research
In Growing Outdoor Market, The Fiber to Use When Leaving No Trace Matters
More people than ever are enjoying the Great Outdoors. And companies are responding with products that help consumers get back to nature while enjoying natural fibers, be it in their…
Articles | Fashion & Apparel Trends
The Blue Jean Birthday Story: How It Started, How It’s Going Globally
It’s funny watching movies or TV shows that don’t really seem that old but then a character makes a call from a phone booth, checks their home answering machine or…
Articles | Fashion & Apparel Trends
This is Why Denim is Circular – And Why Consumers Trust It
Just four years ago when the pandemic was raging, pajamas and sweatpants became the go-to garments all day, every day and the industry wondered about the future of denim. Though…
Articles | Consumer Research
Why Consumers Want the Look & Feel of Natural Fibers at Home
Whether it’s being wrapped in a plush towel after a shower, curling up on the sofa with a soft throw blanket, or sliding under the bedcovers at the end of…
Articles | Fashion & Apparel Trends
Here’s What Consumers Want in Their New Year/New You Activewear
It’s that time of year again, when all the holiday cookies, candy and charcuterie boards combined with perhaps a (severely) reduced exercise regimen has many Americans busting out New Year’s…
Articles | Fashion & Apparel Trends
This One Program Helps the Planet AND Brings Consumers to Your Store
America Recycles Day is coming up on Nov. 15 and it gives both consumers and businesses a chance to pitch in when it comes to renewing, reusing, and recycling. Fashion…
Articles | Consumer Research
These are the Fashion Week Denim & Cotton Looks to Offer in ‘24
The Spring/Summer 2024 fashion weeks have wrapped and two things are clear: designers are doing incredible things with denim and athleisure is being reinvented. First, the denim. From New York…