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Articles | Consumer Research
The Surprising Ways Gen Z is Shopping Now
A reporter was in a store with a Gen Z shopper who was looking to buy new black denim jeans. But the retailer didn’t have the “right” black jeans in…
Articles | Retail Market Analysis
Consumers Still Love Ecommerce – Here’s How U.S. Can Compete
Online shopping has been the stuff of wardrobe inspiration, late night impulse buys and time saving purchases for consumers around the world. While it stands to grow exponentially in the…
Newsletter | Economic Data/News
Monthly Economic Letter August 2024
RECENT PRICE MOVEMENT All cotton benchmarks decreased over the past month. SUPPLY, DEMAND, & TRADE The latest USDA report featured decreases to figures for global production (from 120.2 to 117.6…
Articles | Consumer Research
This Is 30: Measuring Consumer Attitudes & Behavior Over Three Decades
Thirty years ago, Seinfeld was the number one TV show, the disheveled grunge look was all the rage, “Casual Fridays” were ushering in a more relaxed workwear environment – and…
Articles | Consumer Research
This is How Parents Plan to Spend for Back-to-School 2024
Earlier this summer, Limited Too held a rooftop party in New York to kick off the return of the iconic tween brand before the start of the new school season.…
Infographics/Charts | Consumer Research
Articles | Consumer Research
In Growing Outdoor Market, The Fiber to Use When Leaving No Trace Matters
More people than ever are enjoying the Great Outdoors. And companies are responding with products that help consumers get back to nature while enjoying natural fibers, be it in their…
Articles | Fashion & Apparel Trends
The Blue Jean Birthday Story: How It Started, How It’s Going Globally
It’s funny watching movies or TV shows that don’t really seem that old but then a character makes a call from a phone booth, checks their home answering machine or…