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Consumers
Articles | Fashion & Apparel Trends
The Notable Reasons Why Indie Brands Embrace Natural Fibers
It’s no secret that fast fashion and major brands have embraced petroleum-based textiles like polyester and acrylic. It’s to the point that nearly 70 percent of clothing is made of…
Supply Chain
Articles | Fashion & Apparel Trends
Why Leaving a Trace Is Becoming Important to Fashion
The issue of sustainability has become more common among fashion consumers. And now traceability is coming into play, as shoppers place a bigger import on knowing more about what they’re…
Retail/Brands
Articles | Fashion & Apparel Trends
Microplastics Are a Problem, but Fashion Can Help
During Plastic Free July, brands and retailers should also consider that, nearly two-fifths of consumers (37 percent) say sustainability or environmental friendliness is important to them when they’re looking at…
Consumers
Articles | Consumer Research
It’s Plastic Free July – And This Is Why Consumers are Concerned About Synthetics
Amazon recently announced it has replaced 95 percent of the plastic pillows used for packaging in the U.S. and plans to phase them out entirely by the end of the…
Supply Chain
Articles | Consumer Research
You Think You Know Cotton? Check This Out
The Nineties pop act C+C Music Factory had a hit with the song, “Things That Make You Go Hmmmm…,” which was based on a running bit comedian Arsenio Hall had…
Supply Chain
Articles | Retail Market Analysis
Earth Day 2024: Here’s How Brands Can Increase Efficiency & Quality
While Earth Day is happening on April 22, all of April is considered Earth Month, giving ample opportunity for the industry to really consider its sustainability efforts. Where fashion and…
Supply Chain
Articles | Fashion & Apparel Trends
Here’s Why Earth Day Could Bring More Natural Fibers to Fashion
Earth Day will be celebrated April 22 and this year the organization behind the movement is focusing on plastics. To be clear, Earthday.org is “demanding a 60 percent reduction in…
Supply Chain
Articles | Fashion & Apparel Trends
Why Fashion Needs to Make a Bigger Effort to Be “Plastic Free”
During the pandemic, the fashion industry waxed poetic about taking a look at itself and the amount of clothing and number of deliveries it was pumping out. A few short…
Retail/Brands
Articles | Fashion & Apparel Trends
Here’s Why Brands Are Leaning into Natural Fibers
When it comes to sustainability, apparently there is a disconnect between what shoppers want and what retailers offer. In a survey from First Insight, the predictive analytics firm found consumers…