Denim Jeans – U.S. Edition
September 26, 2022
DENIM JEANS
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
U.S. EDITION
Purchase Intention
$16.4
billion in 2021
$20.7
billion in 2026
(5 year growth 26%)
U.S.: Planning to purchase more,
same, less denim jeans this year
Top
Purchase
Drivers
Same
More
Less
40%
53%
7%
Fit
Comfort
Durability
Quality
Price
11
Size of Denim Jeans Market
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Americans own an
average of 11 pairs
of denim jeans
Where do you get
inspiration for a new
pair of jeans?
Where American consumers
are planning to purchase
this year:
All/mostly
in-store
58%
17%
Equally in-store/online
24%
All/mostly
online
In-store window
displays
Online
Friends/Family
Social Media
Has COVID changed
how regularly you
wear denim jeans:
Wearing these styles a lot more often than before pandemic:
79%
Favorite
fiber to
wear for
jeans:
Polyester
Rayon
13%
8%
Cotton
Wearing
more
34%
Wearing
the same
Wearing
less
58% 7%
Baggy/Loose
39%
Boyfriend
33%
Wide Leg
31%
Relaxed
29%
Flare
28%
Compared to manmade
fibers, jeans made with
cotton are the...
Most authentic
67%
Softest
66%
Highest quality
65%
Longest lasting
62%
Most comfortable
62%
For More Information Contact: Corporate Strategy & Insights at [email protected]
“CCI & Cotton Incorporated's 2021 Global Denim Survey” n=1,000 American consumers age 18-60.
The survey was also conducted in China, France, Germany, India, Italy, Mexico, Netherlands, Spain, U.K.
1
Euromonitor International
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2022 Cotton Incorporated.