Denim Jeans – France Edition
September 26, 2022
DENIM JEANS
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
FRANCE EDITION
Purchase Intention
€1.44
billion in 2021
€1.56
billion in 2026
(5 year growth 8%)
FRANCE: Planning to purchase more,
same, less denim jeans this year
Same
More
Less
28%
61%
11%
9
Size of Denim Jeans Market
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French own an
average of 9 pairs of
denim jeans
Where do you get
inspiration for a new
pair of jeans?
Where French consumers
are planning to purchase
this year:
All/mostly
in-store
60%
14%
Equally in-store/online
26%
All/mostly
online
Online
In-store window
displays
Friends/Family
Social Media
Top
Purchase
Drivers
More important
than other
countries*
Versatile
Sustainable
Fit
Comfort
Quality
Has COVID changed
how regularly you
wear denim jeans:
Wearing these styles a lot more often than before pandemic:
80%
Favorite
fiber to
wear for
jeans:
Polyester
Rayon
14%
6%
Cotton
Wearing
more
27%
Wearing
the same
Wearing
less
60% 13%
Baggy/Loose
41%
Boyfriend
34%
Wide Leg
34%
Relaxed
20%
Flare
29%
Compared to manmade
fibers, jeans made with
cotton are the...
Most authentic
71%
Highest quality
69%
Reliable/trustworthy
69%
68%
Longest lasting
67%
Most comfortable
For More Information Contact: Corporate Strategy & Insights at [email protected]
“CCI & Cotton Incorporated's 2021 Global Denim Survey” n=1,000 French consumers age 18-60.
*The survey was also conducted in China, Germany, India, Italy, Mexico, Netherlands, Spain, U.K., U.S.
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Euromonitor International
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2022 Cotton Incorporated.