Things to Know About Consumers & Cotton
August 18, 2021
CONSUMERS
& COTTON
THINGS TO KNOW ABOUT...
2021 U.S. EDITION
For More Information Contact: Corporate Strategy & Insights at [email protected]
Source: Cotton Incorporated 2019-2021 Lifestyle Monitor
TM
consumer surveys. Additional Source:
²Cotton Incorporated & Cotton Council International (CCI) 2021 Global Sustainability Survey. ³CCI &
Cotton Incorporated’s 2020 Global Durability Survey.
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2021 Cotton Incorporated.
74%
Say cotton/cotton blend is
their favorite fiber to wear.
70%
Would pay more for a
natural fiber such as
cotton.
93%
Consumers think better
quality garments are made
from natural fibers such as
cotton.
Consumers say clothing
made of cotton is
HIGHEST
QUALITY
compared to
manmade fiber clothing.
of consumers say “U.S.
cotton is something to
be proud of.”
81%
71%
Most likely to pay more to
keep cotton in items used
close to their skin, such as
underwear, bed sheets, and t-shirts.
Say comfort is
important to
clothing
purchase
decisions. 84%
rate clothing made of cotton as most
comfortable.
82%
Say cotton is
safe for the
environment,
compared to less than half
who say rayon/viscose (43%),
Lycra
®
/spandex (41%), or polyester
(39%) is safe
2
.
Items made of 100% cotton
are kept one-and-a-half
years longer than items
made with less or no cotton
3
.
Parents prefer their
children dress in clothing
made of cotton.
1.5
years
9in 10
85%
61%