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Made in the USA
In a few short days, America will be celebrating its independence and all things American. And...
Gen Z is the Future
Brands and retailers believe Gen Z is the future. But it’s not just treating them well...
Leveraging Collaboration for Profit
Whether they work from home, go in to an office or school, attend events, or just...
Success in the Extended-Size Market
It’s kind of funny/not funny how the fashion industry still considers single-digit sizes the norm just...
Summer Fashion Trends
Two seemingly dichotomous trends are taking place this season: the “coastal grandmother” and “feral girl summer.”...
Why Resale Isn’t Going Away
It could be argued Macklemore made shopping for secondhand clothes cool. After all, his song “Thrift...
Celebrating the Blue Jean
It’s been nearly a century and a half since the humble blue jean was born. Back...
How Customer Experience Indicators Can Drive Business
When considering new apparel purchases, consumers have much to contemplate style, fit, quality, price and comfort...
Big Opportunities for Denim
In a fifth season episode of The Office, Meredith’s character made it clear that casual Friday...
Fashion Can Work With Shoppers to Move Beyond COVID
It’s been more than two years since COVID-19 shut down the world and turned life, including...
Invest in Our Planet
It’s been more than half a century since the world’s first Earth Day, when 20 million...
Guess Which Generation Wants Sustainable Clothes the Most
When it comes to sustainable shopping, consumers have preferences regarding what they’d like to buy. And...
Brands Stepping Up Their Sustainability Game
As consumers become more aware of sustainability, some fashion brands are making concerted efforts to not...
The Time is Now for Natural Fibers
Scientists around the globe were recently shocked when temperatures over Earth’s poles soared: Antarctica was more...
Consumers Still Feathering Their Nests at Home
“Home is where we should feel secure and comfortable.” — Catherine Pulsifer, author After two years...
On World Water Day: How Fashion Can Do Its Part
Earth is called the Blue Planet because it’s covered mostly in water. And since 1993, World...
Anything But Basics
The U.S. has been living with COVID for two years, and nobody knows that more than...
How Conventional Cotton Can Organically Meet Consumer Desires
At a time when the world seems to be focused on sustainability, consumers have differing ideas...
Better Omnichannel Experiences
A handful of pre-pandemic years ago, Target announced it was going to remodel its stores, add...
Focusing on Durability
The phrase “you get what you pay for” has probably been around since people had to...
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