All About Cotton
May 5, 2022
T-shirts
86%
Socks
82%
Dress
Shirts
63%
Bed
Sheets
82%
Children
Clothes
63%
Always or Often Seek
Cotton in Products:
INFO: [email protected] LIFESTYLEMONITOR.COTTONINC.COM
Source: Cotton Incorporated’s 2022 Perceptions of Cotton survey, conducted with 500
U.S. consumers on January 14, 2022. Additional Sources:
1
2021 Lifestyle Monitor.
©2022 Cotton Incorporated.
ALL ABOUT COTTON
COTTON INCORPORATED’S SUPPLY CHAIN INSIGHTS
Say cotton
feels safe
96%
90%
Wish cotton
were in more
products
Describes Products
Made with Cotton:
Consumer Voices - Reasons to Love Cotton
“It's soft, it's absorbent,
it's useful in a number of
ways from art projects to
first aid to clothes.”
“It's a long-lasting fabric
for clothing, and a really
amazing gift of nature.”
“Because it doesn't
break down like plastic
in the washer so
it doesn't pollute the
waters like a
plastic-derived fabric.”
“That it's soft on
anything. And it helps
health wise and
clothing wise. Heck
even when in survival
mode it helps.”
Consumers Choose Cotton
& Cotton Blends as:
best suited
for today’s
fashions
1
favorite fiber
to wear
1
74%
67%
favorite fiber
to wear
74%