Consumers
December 3, 2025
Here’s What to Know About Gen Alpha – Today’s Youngest Shoppers
Now that marketers have their heads wrapped around Gen Z and what they’re all about, it’s time to give a warm welcome to Generation Alpha, the youngest crop of consumers…
Consumers
November 14, 2025
This is How Brands Are Using AI to Transform Holiday Retail Planning
The holiday shopping season has begun, and it may be a tough season this year, based on earlier forecasts. As always, retailers are going all out to attract shoppers both…
Consumers
October 30, 2025
With Consumers Pulling Back on Holiday Spending, this is What They Plan to Buy
If one thing defines the holiday outlook this season, it’s “uncertainty.” While some outlets expect consumers to spend more, others are predicting a decrease. One thing that remains steady is…
Consumers
October 17, 2025
Why Comfort is Now King in Men’s & Women’s Bottoms
It’s no secret consumers took to their pajamas and loungewear all day long during the COVID-19 pandemic. Although it has been years since the World Health Organization called an end…
Consumers
October 7, 2025
This is Why World Cotton Day is Celebrated Around the Globe
Ever since 2019, World Cotton Day has been celebrated on October 7 to highlight the role cotton plays worldwide in job creation, poverty reduction and maintaining economic stability in cotton-producing…
Who We Are
The Cotton Incorporated Lifestyle Monitor™ website is an information hub for economic data, surveys and insights, news, and updates related to consumer attitudes and behaviors, as well as the global cotton supply chain.
What We Do
We develop and provide thorough and objective data and information to trade and consumer media, the textile/apparel supply chain, brands and retailers as well as curious consumers. For nearly three decades, the Lifestyle Monitor™ Survey has measured consumer attitudes and behaviors related to the apparel and fashion industries, sustainability, home textiles, shopping and retail, fiber selection and preference, personal care items, and more.
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Featured Content
Consumers
Articles | Consumer Research
Here’s What to Know About Gen Alpha – Today’s Youngest Shoppers
Now that marketers have their heads wrapped around Gen Z and what they’re all about, it’s time to give a warm welcome to Generation Alpha, the youngest crop of consumers…
Consumers
Articles | Retail Market Analysis
This is How Brands Are Using AI to Transform Holiday Retail Planning
The holiday shopping season has begun, and it may be a tough season this year, based on earlier forecasts. As always, retailers are going all out to attract shoppers both…
Consumers
Articles | Consumer Research
With Consumers Pulling Back on Holiday Spending, this is What They Plan to Buy
If one thing defines the holiday outlook this season, it’s “uncertainty.” While some outlets expect consumers to spend more, others are predicting a decrease. One thing that remains steady is…
Economic Newsletter
Supply Chain
Newsletter | Economic Data/News
Monthly Economic Letter November 2025
RECENT PRICE MOVEMENT Most cotton benchmarks were flat or lower over the past month. SUPPLY, DEMAND, & TRADE Since the U.S. government entered a shutdown on October 1st, there was…
Supply Chain
Newsletter | Economic Data/News
Monthly Economic Letter October 2025
RECENT PRICE MOVEMENT Most cotton benchmarks decreased over the past month. SUPPLY, DEMAND, & TRADE The U.S. government entered a shutdown on October 1st. One consequence is that many economic…
Supply Chain
Newsletter | Economic Data/News
Monthly Economic Letter September 2025
RECENT PRICE MOVEMENT Cotton benchmarks were stable over the past month. SUPPLY, DEMAND, & TRADE In the latest set of USDA forecasts for 2025/26, projections for world production and mill-use…
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