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Consumers

The Evolution of Denim: Celebrating Blue Jean’s Birthday

Later this month marks the birthday of one of fashion’s most iconic pieces: the blue jean. “Born” on May 20, 1873, this anniversary date is a tribute to the denim…

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Retail/Brands

Top Reasons for Brands to Commit to Natural Fibers

While Earth Day was celebrated Tuesday, April 22, all of April is considered Earth Month. And as part of their commitment to the environment, fashion brands are making conscious material…

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Consumers

This is the Fiber Gen Z Prioritizes While Embracing Authenticity & Sustainability

Like a fine wine, Gen Z shoppers are rather complex. They are predicted to be the wealthiest generation, yet they grapple with economic concerns. They have anxiety about the environment,…

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Supply Chain

These New Technologies are Elevating Consumers’ Favorite Fiber

Cotton is such a traditional staple in the textile arsenal it may come as a surprise that new technologies and treatments are keeping this timeless fabric at the forefront of…

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Consumers

Here’s Why Consumers Prefer Natural Fibers for Home & Beyond

Just as fashion has its trends each season, so does the home décor market. But one thing that remains timeless is the consumer preference for natural fibers, whether for bedding,…

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Who We Are

The Cotton Incorporated Lifestyle Monitor™ website is an information hub for economic data, surveys and insights, news, and updates related to consumer attitudes and behaviors, as well as the global cotton supply chain.

90% of consumers wish cotton were in more products.

What We Do

75% of consumers believe better quality garments are made from natural fibers such as cotton.

We develop and provide thorough and objective data and information to trade and consumer media, the textile/apparel supply chain, brands and retailers as well as curious consumers. For nearly three decades, the Lifestyle Monitor™ Survey has measured consumer attitudes and behaviors related to the apparel and fashion industries, sustainability, home textiles, shopping and retail, fiber selection and preference, personal care items, and more.

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Economic Newsletter

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The iconic Seal of Cotton has helped consumers quickly recognize products containing cotton since 1973.