Who We Are
The Cotton Incorporated Lifestyle Monitor™ website is an information hub for economic data, surveys and insights, news, and updates related to consumer attitudes and behaviors, as well as the global cotton supply chain.
What We Do
We develop and provide thorough and objective data and information to trade and consumer media, the textile/apparel supply chain, brands and retailers as well as curious consumers. For nearly three decades, the Lifestyle Monitor™ Survey has measured consumer attitudes and behaviors related to the apparel and fashion industries, sustainability, home textiles, shopping and retail, fiber selection and preference, personal care items, and more.
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Featured Content
Articles | Fashion & Apparel Trends
This is the Fiber Gen Z Prioritizes While Embracing Authenticity & Sustainability
Like a fine wine, Gen Z shoppers are rather complex. They are predicted to be the wealthiest generation, yet they grapple with economic concerns. They have anxiety about the environment,…
Articles | Fashion & Apparel Trends
These New Technologies are Elevating Consumers’ Favorite Fiber
Cotton is such a traditional staple in the textile arsenal it may come as a surprise that new technologies and treatments are keeping this timeless fabric at the forefront of…
Articles | Consumer Research
Here’s Why Consumers Prefer Natural Fibers for Home & Beyond
Just as fashion has its trends each season, so does the home décor market. But one thing that remains timeless is the consumer preference for natural fibers, whether for bedding,…
Economic Newsletter
See MoreThe iconic Seal of Cotton has helped consumers quickly recognize products containing cotton since 1973.