We have updated our Terms and Conditions and Privacy Policy with important information about our collection and use of your data and your data privacy options.

Supply Chain

These New Technologies are Elevating Consumers’ Favorite Fiber

Cotton is such a traditional staple in the textile arsenal it may come as a surprise that new technologies and treatments are keeping this timeless fabric at the forefront of…

Read More

Consumers

Here’s Why Consumers Prefer Natural Fibers for Home & Beyond

Just as fashion has its trends each season, so does the home décor market. But one thing that remains timeless is the consumer preference for natural fibers, whether for bedding,…

Read More

Retail/Brands

Why These NYFW Designers Use Cotton For Fall Collections

New York Fashion Week recently wrapped and it’s clear that natural fibers like cotton will be having a moment once Fall/Winter 2025 comes around. From the billowing, wide-leg denim jeans…

Read More

Consumers

Here’s Where (And Why!) In-Store Shopping is Most Popular

At a time when it’s common to place a late-night shopping order online and receive it within days (if not overnight), one might forget in-store shopping is alive and very…

Read More

Retail/Brands

At NRF’s Big Show: Holiday Recap & What’s in Store for 2025

For those in retail, you know the New Year is officially here when you find yourself on the floor of the National Retail Federation’s Big Show in New York. And…

Read More

Who We Are

The Cotton Incorporated Lifestyle Monitor™ website is an information hub for economic data, surveys and insights, news, and updates related to consumer attitudes and behaviors, as well as the global cotton supply chain.

90% of consumers wish cotton were in more products.

What We Do

75% of consumers believe better quality garments are made from natural fibers such as cotton.

We develop and provide thorough and objective data and information to trade and consumer media, the textile/apparel supply chain, brands and retailers as well as curious consumers. For nearly three decades, the Lifestyle Monitor™ Survey has measured consumer attitudes and behaviors related to the apparel and fashion industries, sustainability, home textiles, shopping and retail, fiber selection and preference, personal care items, and more.

Learn More

Economic Newsletter

See More

The iconic Seal of Cotton has helped consumers quickly recognize products containing cotton since 1973.