Supply Chain Insights – Activewear in the U.S. 2025
September 5, 2025
Habits of Active consumers (exercise at least 2 days per week)
4 71% 55% 54%
Average
days/week
exercise
exercise with
moderate
intensity
typically
exercise for
30-60 minutes
Type of clothing worn during exercise
% regularly exercise
MANY OCCASIONS FOR ACTIVEWEAR
% wear athletic apparel in following situation
INTEREST IN PERFORMANCE
% likely to look for performance features when shopping for athletic apparel
Habits of All respondents (Active and Non-Active)
ACTIVEWEAR OWNERSHIP
Average # garments owned and worn for exercise
PREFER COTTON FOR ACTIVEWEAR
% prefer activewear made of cotton or cotton blends for
TOP EXERCISE ACTIVITIES
(% regularly participate in activity)
workout with
others
For More Information Contact: Corporate Strategy & Insights at [email protected]
Source: Cotton Incorporated’s 2025 Global Activewear Survey, U.S., N=1,019
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated.
©2025 Cotton Incorporated.
ACTIVEWEAR
IN THE U.S.
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
Only activewear
Mostly activewear Mix of active and
non-activewear
Non
Active-
wear
24%
35%
35% 6%
Walking
75%
Cardio training
54%
Weight training
40%
Running Hiking
27%
33%
33%
70% 64% 58%
45%
Around the
house
Running
errands
Doing
housework or
yardwork
Shopping
Comfort
Quality
Stretch
Fit
Breathability
Functionality
ACTIVEWEAR
primary
PURCHASE
DRIVERS
Hanging
out at
home
Running
errands
A light
workout
A tough
workout
66%75%
80%81%
Underwear Tops Bottoms
Bras (Women only) Sweatshirts, Hoodies,
Pullovers, or Fleece
Outerwear/
Shell Layers
7 6 6
5 4 3
67%
64%
Moisture management
63%
Odor resistant
Chafe resistant
66%
Easy Care
67%
61%
53%
Outdoors
At Home
At a gym or
public facility
willing to pay more
for cotton activewear
with desired
performance features