Supply Chain Insights – Activewear in the U.K. 2025
September 5, 2025
Habits of Active consumers (exercise at least 2 days per week)
3 71% 59% 60%
Average
days/week
exercise
exercise with
moderate
intensity
typically
exercise for
30-60 minutes
Type of clothing worn during exercise
% regularly exercise
MANY OCCASIONS FOR ACTIVEWEAR
% wear athletic apparel in following situation
INTEREST IN PERFORMANCE
% likely to look for performance features when shopping for athletic apparel
Habits of All respondents (Active and Non-Active)
ACTIVEWEAR OWNERSHIP
Average # garments owned and worn for exercise
PREFER COTTON FOR ACTIVEWEAR
% prefer activewear made of cotton or cotton blends for
TOP EXERCISE ACTIVITIES
(% regularly participate in activity)
workout with
others
For More Information Contact: Corporate Strategy & Insights at [email protected]
Source: Cotton Incorporated’s 2025 Global Activewear Survey, U.K., N=1,116
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated.
©2025 Cotton Incorporated.
ACTIVEWEAR
IN THE U.K.
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
Only activewear
Mostly activewear Mix of active and
non-activewear
Non
Active-
wear
21% 33% 36% 10%
Walking
66%
Swimming
35%
Cardio training
48%
Running Weight training
28%
46%
Outdoors At Home
At a gym or
public facility
69% 49%57%
Comfort
Quality Price
Fit
ACTIVEWEAR
primary
PURCHASE
DRIVERS
Breathability
Stretch
willing to pay more
for cotton activewear
with desired
performance features
81%
Underwear
5
Tops Bottoms
Bras (Women only) Sweatshirts, Hoodies,
Pullovers, or Fleece
Outerwear/
Shell Layers
4 4
3 3 2
52%
Running
errands
58%
Around the
house
42%
Doing
housework or
yardwork
39%
Shopping
Hanging
out at
home
A light
workout
57%
Running
errands
Socializing
55%
53%
52%
53%
Does not show sweat
Chafe resistant
55%
52%
Odor resistant
60%
Easy Care