Supply Chain Insights – Activewear in Mexico 2025
September 5, 2025
Habits of Active consumers (exercise at least 2 days per week)
4 69% 61% 58%
Average
days/week
exercise
exercise with
moderate
intensity
typically
exercise for
30-60 minutes
Type of clothing worn during exercise
% regularly exercise
MANY OCCASIONS FOR ACTIVEWEAR
% wear athletic apparel in following situation
INTEREST IN PERFORMANCE
% likely to look for performance features when shopping for athletic apparel
Habits of All respondents (Active and Non-Active)
ACTIVEWEAR OWNERSHIP
Average # garments owned and worn for exercise
PREFER COTTON FOR ACTIVEWEAR
% prefer activewear made of cotton or cotton blends for
TOP EXERCISE ACTIVITIES
(% regularly participate in activity)
workout with
others
For More Information Contact: Corporate Strategy & Insights at [email protected]
Source: Cotton Incorporated’s 2025 Global Activewear Survey, Mexico, N=1,010
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated.
©2025 Cotton Incorporated.
ACTIVEWEAR
IN MEXICO
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
Only activewear Mostly activewear Mix of active and
non-activewear
Non
Active-
wear
34% 33% 27% 6%
Walking
55%
Cardio training
55%
Weight training
55%
Running
36%
Outdoors At Home
At a gym or
public facility
55%67% 45%
50% 34%
Around the
house
Doing
housework or
yardwork
51%
Running
errands
44%
Shopping
Underwear
Tops
BottomsBras (Women only)
Sweatshirts, Hoodies,
Pullovers, or Fleece
Outerwear/
Shell Layers
8
4
57
4 4
Chafe resistant
80%
73%
Moisture management
74%
Odor resistant
74%
Easy Care
Comfort
Quality
Stretch
Breathability
Functionality
ACTIVEWEAR
primary
PURCHASE
DRIVERS
Fiber preference
Hanging
out at
home
Running
errands
A light
workout
Socializing
71%
63%
55%63%
willing to pay more
for cotton activewear
with desired
performance features
94%