Supply Chain Insights – Tracking Consumer Sentiment in Mexico
May 12, 2025

Top Consumer Concerns % say it is a major concern
Consumer Emotions % feel strongly when thinking about the wider world
Clothes Shopping
compared to a few months ago, are you spending more, less, or about the same
amount on clothing?
TRACKING CONSUMER
SENTIMENT IN MEXICO
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
WAVE 1
Personal
Social
85%
82%
84%
Public safety
Wages keep up
with cost of living
Healthcare
system
81%
Household
finances
83%
My family’s future
80%
Personal safety
82%
The economy
80%
Physical health
48%
Worried Uncertain Hopeful
44%44%
Calm
32%
Excited
34%
47%
say emotion
strongly
impacts shopping
of consumers
purchased
clothing in
the past
month
84%
30% More 31% same 39% less
purchased clothes on sale
53%
shopped during a promotion
43%
Buy higher
quality to last
longer
Buy lower
quality to save
money
Neither
47% 42%
11%
Most Recent Clothes Purchase
Denim jeans
Casual shirts
T-shirts
Sweats
Athleisure
48%
30%
29%
25%
23%
during the past month, have
you been more likely to:
Among those purchased clothes in past month
For More Information Contact: Corporate Strategy & Insights at [email protected]
Cotton Incorporated's Consumer Sentiment, a survey of n=2,953 consumers in the U.S., Mexico, and China. Mexico respondents, n=991
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2025 Cotton Incorporated.