Global Lifestyle Monitor – Colombia
February 27, 2024
GLOBAL LIFESTYLE MONITOR:
COLOMBIA
SHOPPING TRENDS
76%
Feel very/somewhat optimistic
about their financial situation
Top Retailers Shopped for Clothing
76%
Apparel Specialty
(In-Store)
74%
Department
stores
(In-Store)
73%
Small, independent
(In-Store)
94%
Prefer trying on in-store
70%
Prefer browsing online
Top Sources of Inspiration
55%
Traditional media
(TV/movies/magazines/celebrities)
49%
People
(family/friends/people on street)
55%
Social media
(sites/blogs/vlogs)
DRIVERS OF CONSUMERS’ PURCHASES
Top Drivers
Durability
Comfort
Quality
Cotton is the most…
83%
Soft
64%
High
Quality
79%
Comfortable
COTTON PREFERENCE
Reasons Willing to Pay More for Cotton
58%
Quality
67%
Comfort
62%
Are willing to pay more
for cotton
Top Preferred Materials
23%
Denim /
Jeanswear
40%
Cotton
Prefer cotton, cotton
83%
blends or denim
19%
Cotton
blends
SUSTAINABILITY
Sustainability Importance
Only purchase sustainable
clothing
Sustainability is a nice to
have
I don’t care if clothing is
sustainable
I don’t know how to tell if
clothing is sustainable
29%
7%
44%
20%
83%
Concerned about
Environmental Change
69%
60%
53%
32%
31%
30%
Cotton Wool Hemp Tencel Polyester Rayon
Safe for the Environment (% Safe)
CHINA • COLOMBIA • GERMANY • INDIA • INDONESIA • ITALY • JAPAN • MEXICO • THAILAND •
TURKEY • VIETNAM • UK • US
Source: Cotton Council International and Cotton Incorporated’s Global Monitor Survey, a biennial
consumer research study. In the 2023 survey approximately 13,000 consumers (1,000 consumers in each of
13 countries) were surveyed.
© 2024 COTTON COUNCIL INTERNATIONAL AND COTTON INCORPORATED’S GLOBAL
LIFESTYLE MONITOR SURVEY