Supply Chain Insights – Disinfecting Wipes
January 19, 2023
DISINFECTING WIPES
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
WHAT U.S. CONSUMERS LOOK FOR IN WIPES
Seal of Cotton Boost
90%
86%
85%
80%
“Disinfecting wipes with this logo…”
who use disinfecting wipes
are more
trustworthy
contain
cotton
I am willing
to pay more
90% 78% 60%
82%
use multiple
times per week
Wipes Primary Purchase Drivers
For More Information Contact: Corporate Strategy & Insights at [email protected]
Cotton Incorporated 2022 Global Wipes Survey, conducted August 18-25, 2022 with 1,000 U.S. consumers.
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2023 Cotton Incorporated.
Wipes stay wet in
package
Cleans visible mess
(dirt, spills)
Cleans invisible mess
(germs, bacteria)
Strong, does not
tear
% consider factor very important for purchase
59%
57%
56%
55%
Cotton Performs Better
Wipes stay wet in
package
Cleans visible mess
(dirt, spills)
Cleans invisible mess
(germs, bacteria)
Strong, does not
tear
% believe cotton wipes perform better on
attribute than wipes made of synthetic fibers
49%
started using or increased their use
during the pandemic
78%
to protect from germs and
bacteria other than COVID-19
76%
to protect from COVID-19
74%
Among the