Denim Jeans – U.K. Edition
September 26, 2022
DENIM JEANS
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
U.K. EDITION
Purchase Intention
£2.30
billion in 2021
£2.76
billion in 2026
(5 year growth 20%)
U.K.: Planning to purchase more,
same, less denim jeans this year
Top
Purchase
Drivers
Same
More
Less
24%
61%
15%
Fit
Durability
Price
Comfort
Quality
7
Size of Denim Jeans Market
1
U.K. consumers
own an average of 7
pairs of denim jeans-
the fewest of any
consumer*
Where do you get
inspiration for a new
pair of jeans?
Where U.K. consumers are
planning to purchase
this year:
All/mostly
in-store
50%
24%
Equally in-store/online
26%
All/mostly
online
Online
Friends/Family
Social Media
In-store window
displays
Has COVID changed
how regularly you
wear denim jeans:
Wearing these styles a lot more often than before pandemic:
81%
Favorite
fiber to
wear for
jeans:
Polyester
Rayon
11%
8%
Cotton
Wearing
more
28%
Wearing
the same
Wearing
less
52% 20%
Baggy/Loose
25%
Boyfriend
30%
Wide Leg
22%
Relaxed
23%
Flare
25%
Compared to manmade
fibers, jeans made with
cotton are the...
Highest quality
64%
Most authentic
64%
Most breathable
59%
59%
Most comfortable
58%
Softest
For More Information Contact: Corporate Strategy & Insights at [email protected]
“CCI & Cotton Incorporated's 2021 Global Denim Survey” n=1,000 U.K. consumers age 18-60.
The survey was also conducted in China, France, Germany, India, Italy, Mexico, Netherlands, Spain, U.S.
1
Euromonitor International
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2022 Cotton Incorporated.