2025 Consumer Outlook – Supply Chain Insights
February 3, 2025
For More Information Contact: Corporate Strategy & Insights at [email protected]
Cotton Incorporated 2025 New Year’s Survey, N=965 U.S. Consumers, surveyed January 12, 2025
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2025 Cotton Incorporated.
2025 Consumer Outlook
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
59%
consumers are very hopeful the coming
year will be better than the previous
63%
48%
Inflation/The
economy
My personal
finances
My physical/
mental health
45% 37%
Top Concerns FOR 2025:
made a New Year’s
resolution
52%
Consumers resolve to
improve their:
Finances
Physical health
Mental health
Physical appearance
36%
T-shirts
Sweats
Activewear
Most purchased clothing:
purchased clothing to
help with resolutions
45% 45% 53%
New Year’s Resolution
2024
2025
Gen Z Millennials Gen X Boomers
73%
59%
41%
22%
Consumer Voices: Why has your
style changed recently?
“A desire to be more comfortable during the day. Tight
clothes are so uncomfortable. I am done with them”.
– 52yo woman
“I am trying to reduce the stress in my life and
surrounding myself with fewer things”. – 41yo woman
“Earning income for my new job gives me more
clothing options”. – 23yo man
“Becoming a mom and wanting to be seen in a different
light”. – 21yo woman
Style is more important
than comfort, % agree:
53%
34%
18-34
35-64
say clothing
style reflects
their identity
report a change
to their clothing
style in 2024
77%
61%
48% More comfortable
35% More presentable
33% Less dressy
2025 Clothing Style