Archives for April 2015
Consumers
Articles
Storytelling with Cotton
When consumers talk about their favorite things to wear, they mention comfort, fit, and how the item makes them feel good. And more often than not, their favorite clothes are…
Articles
From Digital to In-Store
Although “clienteling” might have a number of definitions, and myriad paths to best achieve it, it really means connecting with customers so well on every channel that they want to…
Consumers
Articles
From a Follow to a Sale
Bloggers haven’t just earned a seat at the fashion table, they’ve earned marketing contracts and growing respect from brands and retailers. These self-employed fashion journos are no longer considered crashers…
Supply Chain
Articles
Being Domestic
A byproduct of the Great Recession was the realization by many people that a lot of jobs had been off-shored over the years. The recession’s double-digit jobless rate led people…
Consumers
Articles
Connecting with the Curvy Customer
Americans are all about “Go Big or Go Home!” We have a penchant for living big time all the time. And for better or worse, it’s had an effect on…