Although Thailand’s apparel market is projected to grow over 60% in the coming 15 years, it remains underdeveloped. Almost 7 in 10 Thai consumers shop for most of their apparel at unorganized outlets such as street markets and independent stores. Winning customer loyalty in Thailand will require strong word-of-mouth campaigns as friends, family, and, among those who get clothing ideas online, social media are top sources of clothing inspiration in the market.
Global Lifestyle Monitor – Thailand 2016