If it seems like people spend a lot of time on Facebook, Instagram, and Twitter, it’s because they do — to the tune of nearly two hours every day. Now, brands and retailers will are tapping into the power of social media with in-network buy buttons. And the apparel industry stands to greatly benefit from it.
When Mad Men first started to air, the male characters wore suits all the time — and without a doubt they were the uniform of choice for the white-collar man. Women wore dresses and heels. It was simple. But by the end of the series, we were treated to leisure suits and sport jackets on the men and mini dresses and pant suits on the female characters. Work attire has continued to evolve. And what was once known as casual Friday has become “casual” everyday. But some experts say retailers should keep in mind it’s not so much as dressing down, as dressing comfortably.
Despite its glamorous image, the high end of fashion has been taking it a bit on the chin lately. Enough so that luxury players are changing up their games as the situation — which is global in scale — shakes out.