It’s that time of year when something old, something new, something borrowed, and something comfortable…. Oh, wait — that’s not part of the traditional matrimonial rhyme. But for most brides, it very well could be.
The act of buying clothes can be considered either fun or a necessity, depending on the purpose. But the act can automatically be made more palatable to the American customer if the desired item is on sale. Years ago, consumers would wait for clothes to be marked down at the end of the season. But fast fashion retailers are stocking stores with new shipments on a weekly, if not daily basis, which has other merchants following suit — meaning at least some merchandise is always on sale. And that’s something both retailers and shoppers are tired of — at least in theory.
While the Earth Day website encourages individuals to become more active in reducing waste while becoming more environmentally friendly, many in the apparel industry have already begun working to lessen their impact and become better stewards to the planet. And cotton, as a global industry, has been part of numerous programs promoting sustainability.
By now, everyone has heard about big data — those large data sets that reveal shopping patterns, style trends, and human behavior, all of which can help predict what will or won’t strike a chord with shoppers. There’s also an abundance of other data that can help stores and brands manage inventory, and give customers not just more choices, but more of what they actually want.