Cotton Incorporated Lifestyle Monitor

OLD FAITHFUL

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In 1873, the airplane had yet to be invented, horses were the most popular mode of transportation, indoor plumbing was a luxury — and denim jeans were born. While so many other forms of modern living have changed, denim endures — and remains as popular as ever.

THE 'I' OF THE TIGER

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The potential held by China’s enormous population never fails to quicken the pulse of retailers. And e-commerce, especially via mobile devices, is one of the hottest avenues for doing business there.

MAKING GREEN THE NEW BLACK

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Corporate social responsibility is not about minding one’s manners on Facebook and Twitter, but about embracing sustainability models.

COUNTERING SHOWROOMING

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Industry experts agree that the key to avoiding showrooming – researching a product in-store before buying it elsewhere – is by engaging the consumer and creating loyalty to the store, not just to the discounts.

To	Emily Thompson

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