One of the cool things about brand logos is how, in a sea of packaged products, a simple symbol can tell consumers which company made a product at a glance. The right logo can say so much that scientists have found toddlers can recognize brands and logos before they can even read. And in the apparel business, one of the most successful logos is the Seal of Cotton. Half identifying tool and half touchstone to positive associations, the enduring graphic continues to connect consumers to cotton.
You know fashion always has a story about something being the new something? Like another color is “the new black.” Or some other item is “the new denim.” The thing about these “newcomers” is their staying power is short-lived. Meanwhile, black is always in fashion. And the blue jean is celebrating its 143rd anniversary this week. Denim has come a long way since then, yet its vintage appeal remains — with no end in sight.
The average person doesn’t really think about buying underwear because once the clothes go on, it’s an out-of-sight, out-of-mind situation. But some manufacturers are looking to make a name for themselves — or gain a larger share of the intimates market — by emphasizing underthings that are sexy and evocative, sure, but also soft to the touch, and even healthy for the body. And they’re using cotton to get there.
It’s that time of year when something old, something new, something borrowed, and something comfortable…. Oh, wait — that’s not part of the traditional matrimonial rhyme. But for most brides, it very well could be.