No sooner did Thanksgiving weekend end and media reports were declaring that not only was Black Friday a bust with consumers (down 11% from last year), but retailers had better brace themselves for a rough finish to 2014. However, the Commerce Department released numbers last week that told a different story.
Like beauty, luxury is in the eye of the beholder. Higher-end apparel retailers and brands have been trying to become the apple of this lucrative consumer’s eye via e-commerce and in-store, even more so since the recession ended.
Despite the short wear time, parents don’t want cheap disposable fashion. Rather, they’re willing to spend a little more for their little ones – from the time they’re being diapered (yes, parents do care about their child’s baby wipes) right through the tween years.
Over the years, the commercials have shown the fabric worn by small children as they played outdoors, bigger kids roughhousing in school, a young couple arguing in a car on a rainy night and a married couple dancing at their wedding. There have been sweeping shots of the wide open cotton fields and close-ups of young female singers and Hollywood stars crooning new takes on the classic jingle. Believe it or not, Cotton Incorporated’s Fabric of Our Lives campaign is celebrating its 25th anniversary.