Americans are all about “Go Big or Go Home!” We have a penchant for living big time all the time. And for better or worse, it’s had an effect on our waistlines. The reality apparel makers and retailers have slowly been coming to terms with is that plus-size fashions can be quite profitable, especially for those that connect with the curvy female customer.
The great thing about the internet is everyone has a voice. Unfortunately, that can also be a bad thing when it comes to customer comments. Whether it’s a pair of pants or a pack of socks, shoppers seem to have something to say about everything they buy – which can be great when they’re happy with their purchase. However, experts say a negative remark doesn’t have to be met with dread. Rather, it can actually be used to a merchant’s advantage.
When Joan Rivers used to ask red carpet celebrities, “Who are you wearing,” she brought designer awareness to the masses. The same can be said for designer collaborations that bring high fashion names to the everywoman. That is why even though some were singing a swan song for diffusion lines a couple of years ago, retailers continue to bank on them. However, some are asking who is benefitting more from these liaisons – the stores or the designers?
Judging by the effort businesses are pouring into environmental and socially conscious initiatives, one would think consumers were militant about buying eco-friendly goods. Sure, consumers care, but they’re actually more concerned with factors like fit and price. So why are companies embarking on these programs? Because at the end of the day, those who aren’t responsible risk customer wrath for violating their trust.