Although “clienteling” might have a number of definitions, and myriad paths to best achieve it, it really means connecting with customers so well on every channel that they want to keep coming back. It’s not a new concept. But in the digital age when it’s easier than ever to reach consumers, it’s important to employ technology that engages the shopper and connects them with the brand, while enhancing their in-store shopping experience.
Bloggers haven’t just earned a seat at the fashion table, they’ve earned marketing contracts and growing respect from brands and retailers. These self-employed fashion journos are no longer considered crashers to the party. Instead, they’re called “influencers” whose reach is sought after by brands looking to connect with consumers. But in fashion, where trends are as fleeting as a gazelle on the Savanna and margins just as lean, it would be nice if hearts and likes could be backed up with measurable sales. And that can be tricky.
A byproduct of the Great Recession was the realization by many people that a lot of jobs had been off-shored over the years. The recession’s double-digit jobless rate led people to reassess what they wanted – as consumers, retailers, and brands. It turns out, a lot of people like the concept of “Made in the USA,” but may not appreciate the realities of the global textile industry.
Americans are all about “Go Big or Go Home!” We have a penchant for living big time all the time. And for better or worse, it’s had an effect on our waistlines. The reality apparel makers and retailers have slowly been coming to terms with is that plus-size fashions can be quite profitable, especially for those that connect with the curvy female customer.