Men, Women, & Brand Loyalty
In a pivotal scene from Mad Men, between young upstart Pete Campbell, creative director Don Draper and their firm's founding partner Bert Cooper, Cooper advised Draper, "I'd keep an
Brave New World
If the U.S. and China were to post their relationship status on Facebook, the "it's complicated" option comes to mind.
Gen Z
In an interesting interaction at a recent New York women's apparel trade show, a vendor was asked if she considers Gen Z part of her customer reach, and if so, does her marketing to
The Irresistible Athleisure Trend
Here in the U.S., designers and retailers have been scrambling to court consumers who enjoy wearing athleisure apparel so much, they've turned it into a $44 billion business in America
No Tie? No Problem.
Americans like staying home these days, and soft, casual apparel and home furnishings make all the comforts of home even more enticing.
Data and analyses of consumer attitudes, preferences and shopping habits.

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Data and analyses of the cotton textile retail sector,including fiber share by category.

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Data and analyses of trends in the cotton textile supply chain, including commodity economics.

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Men, Women, & Brand Loyalty

In a pivotal scene from Mad Men, between young upstart Pete Campbell, creative director Don Draper and their firm’s founding partner Bert Cooper, Cooper advised Draper, “I’d keep an eye on him. One never knows how loyalty is born.”

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Brave New World

If the U.S. and China were to post their relationship status on Facebook, the “it’s complicated” option comes to mind.

Continue reading

Gen Z

In an interesting interaction at a recent New York women’s apparel trade show, a vendor was asked if she considers Gen Z part of her customer reach, and if so, does her marketing to them differ from Millennials. To which she replied, “Are you saying there’s a generation younger than Millennials I have to think about?”

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The Irresistible Athleisure Trend

Here in the U.S., designers and retailers have been scrambling to court consumers who enjoy wearing athleisure apparel so much, they’ve turned it into a $44 billion business in America alone, according to The NPD Group.

Continue reading

No Tie? No Problem.

Americans like staying home these days, and soft, casual apparel and home furnishings make all the comforts of home even more enticing.

Continue reading