The holidays are quickly approaching and as always, retailers have started the deep inhale as they wait to see how well consumers come through with spending. While banking on brick and mortar to carry them through the season, the plan is to woo shoppers with an arsenal of apps and social media enticements.
When U.S. businesses consider expanding into new markets, China is always leading the list. However, Latin America should be top of mind as well. Three of the top five countries in the Global Retail Development Index hail from Latin America.
These days, consumer attention is pulled in many directions at once, and start-ups are increasingly sharing compelling “stories” that make sense and resonate with consumers. Whether it’s a flash sale site or a platform that turns a runway show into a retail experience, plenty of newbies are giving traditional retail a run for the money.