With nearly 400 fashion shows running during New York's recent fashion week, competition is fierce to reach consumers and stand out from the crowd. Designers and brands have long since abandoned relying on traditional fashion media to connect with consumers, and are looking for newer, sometimes very tech-driven ways to reach their audience.
A spate of positive economic news – low gas prices, strong employment figures, and high consumer confidence among the factors – means retailers can expect solid growth through 2015. This is as long as they keep in mind the consumer is still value-driven.
When big sports competitions roll around – especially major events like the Super Bowl, Boston Marathon, or World Series – apparel stores often get in on the action by pairing licensed apparel with the rest of their offerings. So one might think the current athleisure trend would benefit from that. However, that is not necessarily the case. Athleisure, or apparel that works for both athletic and leisure pursuits, is bigger than a single championship.
Ahh, Valentine’s Day. The day when men feel pressured to do something nice for that special someone in their life, and somehow a box of tempting chocolates always figures into the mix. However in recent years, the holiday has seen a steady increase in apparel gifting, perhaps as sweethearts realize some women appreciate a no-calorie option.