“Millennials are comfortable using content and technology to solve what they need to know. They are early adopters of the snackable content movement, where they consume information in short content form.”
The U.S. Congress recently revived the Trans-Pacific Partnership when it voted to give President Barack Obama “fast track” authority to negotiate trade deals. The complicated, multi-pronged trade agenda involves 11 other nations that represent nearly 40 percent of global GDP. It’s the cornerstone of the Obama Administration’s economic policy in the Asia Pacific. But the region’s major economic player is absent from the proposed agreement — though perhaps not for long.
A few years ago, flash sale sites were so hot, everyone from the Groupon to local newspapers offered bargain shoppers daily, if not hourly, deals. Some observers went so far as to say such sites would be the end to traditional retail. But then the approach to retail changed altogether: apparel brick and mortars saw the disruption and raised their game, drawing on their real ace in the hole – locations. And flash sites evolved vis-à-vis their offerings and presentation.
When it comes to working out, there are plenty of apparel options out there — from traditional sweats and tees, to athleisure to performance active. According to the Global Industry Analysis, Inc., this has led to a $145.5 billion in global activewear market. Everyone from sporting goods giants like Nike, Reebok, and Under Armour as well as the runway designers and mass merchants are adding fitness apparel.