With the country celebrating its birthday next week, there will be plenty of flag waving going on from coast to coast. And in this political year, one of top discussions concerns manufacturing jobs here in America. It’s a subject that has deeply affected the fashion industry. But a combination that includes love of country, start-up ingenuity, and American perseverance continues to fuel the Made in the USA movement.
The old adage, “If you can’t beat ‘em, join ‘em,” may — to some extent — be surfacing in the denim world right now. We’re talking about denim makers looking at the popularity of athleisure and figuring out how to make certain properties of the comfort category work for the jeanswear market.
About six or so years ago, teen girls at high schools everywhere paired Ugg boots with sweatpants during the winter, and Uggs with shorts when spring hit. It was a sort of uniform of the disheveled — at once comfortable, if not necessarily runway ready. Cut to today, and retailers from Target to Carbon 38 to Barney’s are touting athleisure for all — and it’s even being promoted as work appropriate.