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Consumers

The Notable Reasons Why Indie Brands Embrace Natural Fibers 

It’s no secret that fast fashion and major brands have embraced petroleum-based textiles like polyester and acrylic. It’s to the point that nearly 70 percent of clothing is made of…

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Supply Chain

Why Leaving a Trace Is Becoming Important to Fashion

The issue of sustainability has become more common among fashion consumers. And now traceability is coming into play, as shoppers place a bigger import on knowing more about what they’re…

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Retail/Brands

Microplastics Are a Problem, but Fashion Can Help

During Plastic Free July, brands and retailers should also consider that, nearly two-fifths of consumers (37 percent) say sustainability or environmental friendliness is important to them when they’re looking at…

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Consumers

It’s Plastic Free July – And This Is Why Consumers are Concerned About Synthetics

Amazon recently announced it has replaced 95 percent of the plastic pillows used for packaging in the U.S. and plans to phase them out entirely by the end of the…

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Supply Chain

You Think You Know Cotton? Check This Out

The Nineties pop act C+C Music Factory had a hit with the song, “Things That Make You Go Hmmmm…,” which was based on a running bit comedian Arsenio Hall had…

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Supply Chain

Earth Day 2024: Here’s How Brands Can Increase Efficiency & Quality

While Earth Day is happening on April 22, all of April is considered Earth Month, giving ample opportunity for the industry to really consider its sustainability efforts. Where fashion and…

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Supply Chain

Here’s Why Earth Day Could Bring More Natural Fibers to Fashion

Earth Day will be celebrated April 22 and this year the organization behind the movement is focusing on plastics. To be clear, Earthday.org is “demanding a 60 percent reduction in…

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Supply Chain

Why Fashion Needs to Make a Bigger Effort to Be “Plastic Free”

During the pandemic, the fashion industry waxed poetic about taking a look at itself and the amount of clothing and number of deliveries it was pumping out. A few short…

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Retail/Brands

Here’s Why Brands Are Leaning into Natural Fibers

When it comes to sustainability, apparently there is a disconnect between what shoppers want and what retailers offer. In a survey from First Insight, the predictive analytics firm found consumers…

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