Consumer Research
Consumer Research
Consumers
Articles | Consumer Research
This is Why World Cotton Day is Celebrated Around the Globe
Ever since 2019, World Cotton Day has been celebrated on October 7 to highlight the role cotton plays worldwide in job creation, poverty reduction and maintaining economic stability in cotton-producing…
Consumers
Articles | Consumer Research
Why Natural Fibers Fit the Season’s Cozy Sleep/Loungewear Trends
Temperatures recently began cooling across much of the United States, even bringing frost warnings to parts of the Midwest. Inevitably, pumpkin spice everything starts popping up and thoughts turn to…
Consumers
Articles | Consumer Research
Quality & Durability Sought for All That Back-to-College Stuff
There’s a scene in the movie The Tender Bar, which is set in the 1970s and 80s,where the protagonist arrives for his first day of college. He’s alone, carrying only…
Consumers
Articles | Consumer Research
Beyond Price: How to Deliver to Parents & Kids This Back-to-School Season
The average parent is always looking for deals but perhaps even more so this Back-to-School (BTS) season, due to worries about rising costs and growth. This means retailers should expect…
Retail/Brands
Articles | Consumer Research
How These Brands are Winning with Co-Created Content
Connecting with today’s consumer is no easy task. Sure, there are more ways to reach them thanks to the internet, but there is also more competition for their attention —…
