Consumer Research
Consumer Research
Retail/Brands
Articles | Consumer Research
How These Brands are Winning with Co-Created Content
Connecting with today’s consumer is no easy task. Sure, there are more ways to reach them thanks to the internet, but there is also more competition for their attention —…
Consumers
Articles | Consumer Research
Here’s Why Consumers Prefer Natural Fibers for Home & Beyond
Just as fashion has its trends each season, so does the home décor market. But one thing that remains timeless is the consumer preference for natural fibers, whether for bedding,…
Consumers
Articles | Consumer Research
Here’s Where (And Why!) In-Store Shopping is Most Popular
At a time when it’s common to place a late-night shopping order online and receive it within days (if not overnight), one might forget in-store shopping is alive and very…
Consumers
Articles | Consumer Research
America Recycles Day Isn’t Just About Bottles & Cans
America Recycles Day rolls in on November 15 and it stands as a prime occasion to promote the recycling of clothes and textiles. “Honestly, when most consumers think about recycling,…