Consumer Research
Consumer Research
Supply Chain
Articles | Consumer Research
The Unusual Markets Where Cotton is Really Growing
Of course, people know cotton as a textile. Cotton tees, denim, dress shirts – they’re all iconic cotton categories. But cotton is gaining ground in new spaces, from performance textiles…
Retail/Brands
Articles | Consumer Research
Why This Natural Fiber Instantly Makes a House a Home
Home décor trends may come and go (perhaps you’ve heard cabbagecore and skirted furniture are having a moment). But one thing that’s never out of style in home textiles is…
Consumers
Articles | Consumer Research
Consumers & Brands Explain Why These Pieces Are the Foundation of Every Wardrobe
Despite all the trends we see coming down the runways or on social media, certain basic fashion items are ubiquitous, worn by men, women and children around the world –…
Consumers
Articles | Consumer Research
In the Age of GLP-1s, Plus-Size Offerings Shrinking Faster Than Women
It seems you can’t watch TV, ride the subway or scroll a social platform without being hit with some sort of semaglutide or GLP-1 ad. And Americans are responding to…
Consumers
Articles | Consumer Research
Here’s What to Know About Gen Alpha – Today’s Youngest Shoppers
Now that marketers have their heads wrapped around Gen Z and what they’re all about, it’s time to give a warm welcome to Generation Alpha, the youngest crop of consumers…
Consumers
Articles | Consumer Research
With Consumers Pulling Back on Holiday Spending, this is What They Plan to Buy
If one thing defines the holiday outlook this season, it’s “uncertainty.” While some outlets expect consumers to spend more, others are predicting a decrease. One thing that remains steady is…
Consumers
Articles | Consumer Research
Why Comfort is Now King in Men’s & Women’s Bottoms
It’s no secret consumers took to their pajamas and loungewear all day long during the COVID-19 pandemic. Although it has been years since the World Health Organization called an end…
