We have updated our Terms and Conditions and Privacy Policy with important information about our collection and use of your data and your data privacy options.

Consumer Research

Consumer Research

Media

Comfort, Durability and Affordability: 1888 Mills, Cotton Incorporated Unveil100% Cotton Bath and Bedding Line

Read More

Media

New Global Lifestyle Monitor™ Survey Confirms Cotton is the Fiber of Choice

Read More

Consumers

This is Why World Cotton Day is Celebrated Around the Globe

Ever since 2019, World Cotton Day has been celebrated on October 7 to highlight the role cotton plays worldwide in job creation, poverty reduction and maintaining economic stability in cotton-producing…

Read More

Consumers

Why Natural Fibers Fit the Season’s Cozy Sleep/Loungewear Trends

Temperatures recently began cooling across much of the United States, even bringing frost warnings to parts of the Midwest. Inevitably, pumpkin spice everything starts popping up and thoughts turn to…

Read More

Consumers

Quality & Durability Sought for All That Back-to-College Stuff

There’s a scene in the movie The Tender Bar, which is set in the 1970s and 80s,where the protagonist arrives for his first day of college. He’s alone, carrying only…

Read More

Consumers

Beyond Price: How to Deliver to Parents & Kids This Back-to-School Season

The average parent is always looking for deals but perhaps even more so this Back-to-School (BTS) season, due to worries about rising costs and growth. This means retailers should expect…

Read More

Retail/Brands

How These Brands are Winning with Co-Created Content

Connecting with today’s consumer is no easy task. Sure, there are more ways to reach them thanks to the internet, but there is also more competition for their attention —…

Read More

Consumers

Here’s Why Consumers Prefer Natural Fibers for Home & Beyond

Just as fashion has its trends each season, so does the home décor market. But one thing that remains timeless is the consumer preference for natural fibers, whether for bedding,…

Read More

Consumers

Here’s Where (And Why!) In-Store Shopping is Most Popular

At a time when it’s common to place a late-night shopping order online and receive it within days (if not overnight), one might forget in-store shopping is alive and very…

Read More

Consumers

America Recycles Day Isn’t Just About Bottles & Cans

America Recycles Day rolls in on November 15 and it stands as a prime occasion to promote the recycling of clothes and textiles. “Honestly, when most consumers think about recycling,…

Read More