Things to Know About Inflation & the Consumer – U.S. Edition (Wave 3)
Things to Know About Inflation & the Consumer – U.S. Edition (Wave 3)
January 9, 2023
CONSUMERS
& INFLATION
THINGS TO
KNOW ABOUT...
U.S.
WAVE THREE
(among those who are concerned, N=971)
How consumers shop differently now:
Shopping online to avoid trips to the store
Taking better advantage of sales, discounts, promotions
Buying generic/store brands
TOP CONCERNS
CONSUMERS ADJUST SHOPPING HABITS
44%
44%
Buying less or putting off purchases:
For More Information Contact: Corporate Strategy & Insights at [email protected]
Source: Cotton Incorporated’s Inflation & Supply Chain Survey, N=1,000 counducted on Jul 2022 (Wave 1), Aug/Sep 2022 (Wave 2), October 25, 2022 (Wave 3).
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2023 Cotton Incorporated.
56%
consumers
are
personally
very
concerned
about the
economy
66%
70%
wave 1 wave 2
wave 3
67%
Jul ‘22 Sep ‘22 Oct ‘22
59%
Prices on everyday goods
(groceries & household items)
50%
Cost of gas
43%
Wages/salary keeping
up with cost of living
Clothes for myself
Electronics
48%
51%
Travel
42%
say current economic situation
will impact holiday shopping
76%
SUPPLY CHAIN
84%
say they have been
impacted by shortages in
the supply chain
53%
34%
13%
SLIGHT
MODERATE
SEVERE
ACTIONS TAKEN TO GET PRODUCTS NEED/WANT
(among impacted, N=842)
50%
Stock up on essentials
when I find them
Research online where to
find products in stock
Try new brand or similar
product
52%
36%