Things to Know About COVID-19 & Consumer Concerns in China (Wave 12)
Things to Know About COVID-19 & Consumer Concerns in China (Wave 12)
August 25, 2022
71
%
% who are very concerned about the
COVID-19 pandemic:
Clothing Spending Up Slightly
Top Pandemic Concerns:
% spending more or the same amount on
clothing since the start of the pandemic
Wave 1
Mar ‘20
W2
May ‘20
W3
Sep ‘20
W4
Nov ‘20
W5
Feb ‘21
W6
May ‘21
W7
Aug ‘21
W8
Oct ‘21
W9
Dec ‘21
W10
Mar ‘22
W1 W2 W3
W4
W5 W6 W7 W8 W9 W10
COVID-19
THINGS TO
KNOW ABOUT...
& CONSUMER CONCERNS IN
CHINA
WAVE TWELVE
EMERGING FROM THE LATEST SURGE
Physical and
mental health
A new COVID
surge
say it will take
community a
long time to
heal
88
%
Future COVID
restrictions
W 11 W 12
W 12
Jul‘22
W 11
May ‘22
59
%
67
%
61
%
67
%
53
%
65
%
50
%
60
%
62
%
45
%
54
%
43
%
33
%
32
%
51
%
61
%
73
%
74
%
66
%
69
%
66
%
81
%
69
%
65
%
57
%
61
%
Occasions for Purchase:
Hanging around the house
Exercise/ Recreation
56
%
35
%
A special occasion
25
%
Going out/ Socializing
54
%
Work
43
%
Recent Purchases:
60
%
62
%
Athletic
clothing
May
‘22
July
‘22
37
%
44
%
Dress
clothing
49
%
48
%
Casual
clothing
T-shirts &
Denim Jeans
44
%
31
%
Loungewear
33
%
36
%
Concern Drops
For More Information Contact: Corporate Strategy & Insights at [email protected]
Sources: Cotton Incorporated’s COVID-19 Consumer Response Survey, a survey of 500 Chinese consumers conducted on Mar
2020 (Wave 1), Apr 2020 (Wave 2), Sep 2020 (Wave 3), Nov 2020 (Wave 4), Mar 2021 (Wave 5),
May 2021 (Wave 6, n=1,000), Aug 2021 (Wave 7), Oct 2021 (Wave 8), Dec 2021 (Wave 9),
Mar 2022 (Wave 10), May 2022 (Wave 11), Jul 2022 (Wave 12).
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated.
©2022 Cotton Incorporated.